Air Jordan 4 (IV)
The role of the sneaker is simple: performance. Add a splash of comfort and you can achieve a pinnacle in design. Although sneakerheads of the iconic Michael Jordan shoe line weren’t so sure they were into the latest 1989 Air Jordan. Its streamline design was adjusted by Tinker Hatfield to infuse an outside mesh lining reflecting a simple ethic: get back to work.
Jordan’s venture into athletic wear segued to his future historic successes as the 1999 Athlete of the Century and the Naismith Memorial Hall of Fame recipient. Before Forbes topped Jordan as the December 2017 Highest-Paid Athlete of All Time. His estimated career-haul totaling $1.85 billion.
The Air Jordan 4s—design with a purpose
A decade earlier, Jordan’s Air Jordan 4 received a tepid fan reception. When first impressions leaned toward the newer design looking less flash and glitz. The more Spartan appearance reflected the basketball star’s journey into fatherhood and being a husband. While the Air Jordan 4’s practical presence was the ideal Jordan and Hatfield wanted to achieve.
The Air Jordan 4’s were launched in 1989 and in 2004 at around $110.00. Then a second time from 1999-2000 for a Ten-note less, and when the IVs made another appearance they sold for $100.00, also in 2004 they retailed for $110.00. The shoes were teamed up as an auction-brand, coveting a three-figure steal ranging $2,600 to $1,500 in connection with Undftd.
Michael Jordan’s Rare Air 4s fetched a cool $120 in 2005, and they’re a marvelous score also for your wardrobe when you’re out on the town or clocking your mad b-ball skills on the hardwood or in (or around) the asphalt jungle.
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